Pre-production

The pre-production process for Project Greeno began with a project brief that outlined the goals of the project and the target audience. The next step was brainstorming, where the team came up with a variety of ideas for the video, including using animation, infographics, and live-action footage. Once the team had a few ideas, they created a moodboard to help visualize the look and feel of the video. The moodboard included images, text, and colors that represented the themes of environmental sustainability and young adulthood.

The next step was to create a storyboard for the video. The storyboard outlined the key scenes and shots in the video, as well as the transitions between them. The final step in the pre-production process was to create styleframes. Styleframes are detailed illustrations of the key scenes in the video. They help to ensure that the team is on the same page about the look and feel of the video before production begins.

Production

The production process for Project Greeno began with the animation. The animation for the video was created using Adobe After Effects. The team used a variety of techniques, including 2D animation, 3D animation, and motion graphics. The infographics for the video were created using Adobe Illustrator. The infographics were used to present data about environmental sustainability in a visually appealing way. The team also shot some live-action footage for the video. The live-action footage was used to add a sense of realism to the video.

The final step in the production process was to edit the video. The editor put together all of the footage, animation, and infographics to create a cohesive video.